AI isn’t killing SaaS. It’s repricing the economics of the entire software industry. While AI-native companies redefine productivity and revenue per employee, enterprise software vendors face a more fundamental challenge: proving where their real value lies. The future won’t belong to the companies with the flashiest AI features—it will belong to those that own workflows, absorb complexity, and redesign their operating models.
Why Isolated B2B Campaigns Are Obsolete: The Need for Integrated, Customer-Centric Marketing
In the fast-evolving world of B2B marketing, isolated campaigns have become a relic of the past. Buyers today demand seamless, personalized interactions across their journey—expectations that one-off marketing efforts simply can't meet. In this post, I explore why the future of B2B marketing hinges on integrated, customer-centric approaches. We'll discuss the failures of isolated campaigns, the necessity of always-on engagement, and the power of end-to-end strategies that genuinely nurture relationships from awareness to advocacy. Drawing from my experience leading successful campaigns at Oracle, this piece demonstrates how integrated campaigns not only improve metrics but also build meaningful, long-term connections. Dive in to understand why customer-centric marketing is the game changer your strategy needs.
Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
Agile Finance: Leaders vs. Laggards
Agile finance revealed is the blueprint for a new operating model for modern finance. Check this infographic and discover what separates leaders from laggards Agile Finance: Leaders vs. Laggards Agile finance leaders are further along the transformation journey and are embracing a new operating model for modern fnance that is responsive and change-ready.
What is Blockchain? A Primer for Finance…
What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation: What is Blockchain? A Primer for Finance... What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation.
Fresh & Honest Lavazza Gains Insight with…
True to its name: Fresh & Honest Lavazza gets real-time insights and a 360 degree view into its customers with help from Oracle Service Cloud #video Fresh & Honest Lavazza Gains Insight with...Learn how Fresh & Honest Lavazza benefits from Oracle Service Cloud through real-time insights and a 360 degree view into its customers.
Leejam Sports (SA) Improves Performance
Leejam Sports Company Transforms Business with Oracle ERP Cloud and Oracle HCM Cloud Leejam Sports (SA) Improves PerformanceLeejam Sports Company Transforms Business with Oracle ERP Cloud and HCM Cloud
Emmanuel Obadia & Partners | Transform & Innovate 