What a pivotal year in our industry! Let's face it, IT has been attesting more evidences that its tectonic forces at work did let emerge new leaders and previous ones fade.Mobile: now at the core of IT, Apple and Samsung getting much of the coverage and dominating the smartphone market - surpassing now regular phones … Continue reading What a pivotal year in our industry! Mobile, Cloud and Social making new leaders
What business are we in: Software or advertising? Google latest news
I just couldn't help but coming back on Google (GOOG) latest news, accelerating innovation and dominance -- read Google expands office software for more on businessweek.com -- attacking both Yahoo and Microsoft at the same time :"Google announced Friday it would pay $3.1 billion to acquire ad-management technology company DoubleClick Inc....Google announced the acquisition Tuesday … Continue reading What business are we in: Software or advertising? Google latest news
Increase Marketing effectiveness: use behavioral targeting
It's been around for quite a while, the late 90's. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online … Continue reading Increase Marketing effectiveness: use behavioral targeting
Heads-up: Yahoo to combine with AOL?
Following my last post, just a quick heads-up note on Yahoo (YHOO) rebound. Apparently things are moving in the right direction again for Yahoo , reports Business Week, as Merrill Lynch changed their rating. The stock rose 3.3% in one day. Assumptions are mixed from a possible AOL acquisition, Project Panama, designed to better match … Continue reading Heads-up: Yahoo to combine with AOL?
Google rides the wave, Microsoft follows, Yahoo is in pain
Following our question about where Microsoft business model was going - read Hey Microsoft, are you becoming Googled? - and now that all 3 Internet titans have published their quarterly results, let's stop for a while and understand who is ahead of the curve. Assuming financial analysts and investors are doing their due diligence properly, … Continue reading Google rides the wave, Microsoft follows, Yahoo is in pain
Emmanuel Obadia & Partners 