When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C.
It’s always to me the best way to get to things: real life stories about what brands are doing successfully. There are even more learnings in failure by the way but they’re more shy to share these.
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Have a great day!