Tag Archives: Web 2.0

Social Media Increases Small-Business Exposure


Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:

“While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010” — eMarketer

Facebook seems to lead their with 27% using it, LinkedIn 9%, Twitter 8% and Blogging 5% are far behind. But resistance is still very present for SMBs, more than three in five reported not using social media at all, and the biggest reason they gave was that it did not apply to their industry.

We’ll get there.

Social Media Revolution Video


This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.

The Thin Line Between Liking a Brand and Liking Its Social Marketing


Good article on Emarketer

While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan’s self-expression mean for the kinds of messages marketers should push out? Full Article


– Posted using BlogPress from my iPhone

The History of the Internet, Visualized


The History of the Internet, Visualized

Web evolution? Web 3.0 and Web 4.0 predictions


I found this perspective on web evolution quite interesting. We know predictions are a dangerous sport, but thinking about this might inspire you.