Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:"While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September … Continue reading Social Media Increases Small-Business Exposure
This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.
Good article on Emarketer While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article- Posted using … Continue reading The Thin Line Between Liking a Brand and Liking Its Social Marketing
The History of the Internet, Visualized
I found this perspective on web evolution quite interesting. We know predictions are a dangerous sport, but thinking about this might inspire you.Web Evolution Nova Spivack Twinehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=webevolution-novaspivack-twine-091221215150-phpapp01&stripped_title=web-evolution-nova-spivack-twineView more presentations from Nova Spivack.