Tag Archives: Social Networking

Working in a social enterprise: On boarding @salesforce experience


I’ve just completed my third week at salesforce.com and I wanted to share with you the light and colors of this amazing on-boarding.

My first day already had a special flavor. What would a geek like me do when arriving in the lobby? Foursquare it! And as I’ve included the @salesforce handle in my message that of course got spanned on Twitter, LinkedIn and Facebook among others – I’m becoming lazy and all my accounts are chained- the salesforce team back in the Bay Area using Radian 6 spotted me within minutes as a new hire. What a surprise when I got a response message on Twitter from the official @salesforce feed stating “Welcome to the family”. I felt it as a social hug if you will, a good first impression of a social enterprise.

This very first day I could feel the energy, passion, commitment and team spirit of this fast growing company individuals. If you were not aware, Salesforce has been to date the B2B software vendor to reach the $2B mark the fastest. It was not Microsoft, Oracle nor SAP. Combined with the think different kind of attitude and this desire to show the world that cloud computing is a must for all enterprises, Salesforce employees seem all to be part of a burning quest: Born Cloud, Reborn Social.

Another clue that I have been joining a cloud company, I could finally behave at work just as I had been in my day to day life: everything on the cloud – my music, my videos, my books, my address book, my email, my calendar, my files from multiple devices, my bank accounts… The ultimate mobility lies in this, just give me a connected device and I can operate within minutes just from everywhere. Computing has truly become a utility, plug and live! Salesforce.com is walking the talk. Good to feel.

As a matter of fact I was totally able to operate with the corporate environment at the end of the very first day, using a Mac at work, my personal iPhone certified and even a request for me to buy an iPad for work. What a difference from any other company I was given to work for before.

I’ve been meeting a lot of people at salesforce since this first day and I can attest there is a true company’s culture by which we all live by. Someone summarized one aspect of it with this quote “Type A people environment where A.H. cannot survive”.

I believe such a company is due to succeed big time because of the people. I’ve been given to compete against very large companies before and I know it: a small gang of passionate and committed individuals with strong beliefs and a quest at heart can make a huge difference.

To be continued…

Week in review: Big Data’s impact on the world – Enterprise Apps gold rush to the cloud


Big Data is pursuing to bubble up as the topic of choice for the beginning of 2012, even during Davos. Not surprising when one can attest that the cloud computing model is making significant progress all over the planet and even in my home country, France, where skepticism used to be the attitude regarding it. In turn, leveraging the cloud leads to Big Data, in a business context as well, to try to extract from all sorts of data streams meaningful business insights.

Big Data’s Impact in the World
Steve Lohr, in the New York Times, develops some examples in various areas and highlights some interesting numbers.

I won’t come back on Facebook IPO as the entire planet just twitted and blogged about it. But let’s step back 5 years ago and remember how people where viewing Facebook back then. It changed big time, Facebook is no longer a youngster phenomena but a business eye opener. Amazing 180° view of the world for a company supposedly going to be valued more than $100B now. Don’t you think? We’re already in a new world. Social Media is now a reality to most businesses, Marketing cannot ignore it anymore and mobile devices are becoming rapidly the #1 entry point to it. By the way, what is the revenue Facebook is making on mobiles ;-)? (None for now, but stay tuned).

By the way, recently SAP acquired Successfactors for $3.4B, Salesforce.com did the same with Rypple and Oracle with Taleo for $1.9B and RightNow, check this out. The enterprise apps gold rush seems to be on the cloud.

As Larry Ellison said about cloud computing in 2008: “What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?” Not there yet apparently 😉

So are you ready for Big Data, cloud computing, social networks and mobile internet?

Best Internet Trends Presentation – Web 2.0 Summit


KPCB Internet Trends 2011

View more presentations from Kleiner Perkins Caufield & Byers

As usual, Mary Meeker delivered this presentation during Web 2.0 summit and summarizes important trends in our industry with a lot of meaningful data.

Internet Trends 

  1. Globality – We Aren’t In Kansas Anymore… 
  2. Mobile – Early Innings Growth, Still… 
  3. User Interface – Text -> Graphical -> Touch / Sound / Move 
  4. Commerce – Fast / Easy / Fun / Savings = More Important Than Ever… 
  5. Advertising – Lookin’ Good… 
  6. Content Creation – Changed Forever 
  7. Technology / Mobile Leadership – Americans Should Be Proud 
  8. Mega-Trend of 21st Century = Empowerment of People via Connected Mobile Devices 
  9. Authentic Identity – The Good / Bad / Ugly. But Mostly Good? 
  10. Economy – Lots of Uncertainty 
  11. USA Inc. – Pay Attention!

Social Marketing: identify influencers for free


source Elliott Lemenager 

This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.

The notion of influencers came first to me with Regis McKenna back in the 80’s — wow already! Here is the quote:

« The infrastructure includes all individuals between a vendor and its customers that can influence the buying process. » — Regis McKenna

Pretty wide isn’t it? But for B2B marketers like me this is so true and so daunting. Today’s Marketing 2.0 reinforces and stresses our imperative to identify them and reach out to them through social media because we need them to be involved in the conversation, hopefully positively.

To start with today, I wanted to share with you this blog post: Social Marketing: Hybrid Approach to Identifying Targeted Influencers. Dive in as Elliott’s post has lots of tips and links to tools and present it in a very simple way. His Hybrid approach actually refers to a combination of manual operations and free services you can use if you’re on a budget contraint and cannot hire an agency to help you. Enjoy!

source Elliott Lemenager 

Social Media Revolution Video


This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.

The Thin Line Between Liking a Brand and Liking Its Social Marketing


Good article on Emarketer

While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan’s self-expression mean for the kinds of messages marketers should push out? Full Article


– Posted using BlogPress from my iPhone

Web evolution? Web 3.0 and Web 4.0 predictions


I found this perspective on web evolution quite interesting. We know predictions are a dangerous sport, but thinking about this might inspire you.