Tag Archives: Social Networking

Working in a social enterprise: On boarding @salesforce experience


I’ve just completed my third week at salesforce.com and I wanted to share with you the light and colors of this amazing on-boarding.

My first day already had a special flavor. What would a geek like me do when arriving in the lobby? Foursquare it! And as I’ve included the @salesforce handle in my message that of course got spanned on Twitter, LinkedIn and Facebook among others – I’m becoming lazy and all my accounts are chained- the salesforce team back in the Bay Area using Radian 6 spotted me within minutes as a new hire. What a surprise when I got a response message on Twitter from the official @salesforce feed stating “Welcome to the family”. I felt it as a social hug if you will, a good first impression of a social enterprise.

This very first day I could feel the energy, passion, commitment and team spirit of this fast growing company individuals. If you were not aware, Salesforce has been to date the B2B software vendor to reach the $2B mark the fastest. It was not Microsoft, Oracle nor SAP. Combined with the think different kind of attitude and this desire to show the world that cloud computing is a must for all enterprises, Salesforce employees seem all to be part of a burning quest: Born Cloud, Reborn Social.

Another clue that I have been joining a cloud company, I could finally behave at work just as I had been in my day to day life: everything on the cloud – my music, my videos, my books, my address book, my email, my calendar, my files from multiple devices, my bank accounts… The ultimate mobility lies in this, just give me a connected device and I can operate within minutes just from everywhere. Computing has truly become a utility, plug and live! Salesforce.com is walking the talk. Good to feel.

As a matter of fact I was totally able to operate with the corporate environment at the end of the very first day, using a Mac at work, my personal iPhone certified and even a request for me to buy an iPad for work. What a difference from any other company I was given to work for before.

I’ve been meeting a lot of people at salesforce since this first day and I can attest there is a true company’s culture by which we all live by. Someone summarized one aspect of it with this quote “Type A people environment where A.H. cannot survive”.

I believe such a company is due to succeed big time because of the people. I’ve been given to compete against very large companies before and I know it: a small gang of passionate and committed individuals with strong beliefs and a quest at heart can make a huge difference.

To be continued…

Week in review: Big Data’s impact on the world – Enterprise Apps gold rush to the cloud


Big Data is pursuing to bubble up as the topic of choice for the beginning of 2012, even during Davos. Not surprising when one can attest that the cloud computing model is making significant progress all over the planet and even in my home country, France, where skepticism used to be the attitude regarding it. In turn, leveraging the cloud leads to Big Data, in a business context as well, to try to extract from all sorts of data streams meaningful business insights.

Big Data’s Impact in the World
Steve Lohr, in the New York Times, develops some examples in various areas and highlights some interesting numbers.

I won’t come back on Facebook IPO as the entire planet just twitted and blogged about it. But let’s step back 5 years ago and remember how people where viewing Facebook back then. It changed big time, Facebook is no longer a youngster phenomena but a business eye opener. Amazing 180° view of the world for a company supposedly going to be valued more than $100B now. Don’t you think? We’re already in a new world. Social Media is now a reality to most businesses, Marketing cannot ignore it anymore and mobile devices are becoming rapidly the #1 entry point to it. By the way, what is the revenue Facebook is making on mobiles ;-)? (None for now, but stay tuned).

By the way, recently SAP acquired Successfactors for $3.4B, Salesforce.com did the same with Rypple and Oracle with Taleo for $1.9B and RightNow, check this out. The enterprise apps gold rush seems to be on the cloud.

As Larry Ellison said about cloud computing in 2008: “What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?” Not there yet apparently 😉

So are you ready for Big Data, cloud computing, social networks and mobile internet?

Best Internet Trends Presentation – Web 2.0 Summit


KPCB Internet Trends 2011

View more presentations from Kleiner Perkins Caufield & Byers

As usual, Mary Meeker delivered this presentation during Web 2.0 summit and summarizes important trends in our industry with a lot of meaningful data.

Internet Trends 

  1. Globality – We Aren’t In Kansas Anymore… 
  2. Mobile – Early Innings Growth, Still… 
  3. User Interface – Text -> Graphical -> Touch / Sound / Move 
  4. Commerce – Fast / Easy / Fun / Savings = More Important Than Ever… 
  5. Advertising – Lookin’ Good… 
  6. Content Creation – Changed Forever 
  7. Technology / Mobile Leadership – Americans Should Be Proud 
  8. Mega-Trend of 21st Century = Empowerment of People via Connected Mobile Devices 
  9. Authentic Identity – The Good / Bad / Ugly. But Mostly Good? 
  10. Economy – Lots of Uncertainty 
  11. USA Inc. – Pay Attention!

Social Marketing: identify influencers for free


source Elliott Lemenager 

This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.

The notion of influencers came first to me with Regis McKenna back in the 80’s — wow already! Here is the quote:

« The infrastructure includes all individuals between a vendor and its customers that can influence the buying process. » — Regis McKenna

Pretty wide isn’t it? But for B2B marketers like me this is so true and so daunting. Today’s Marketing 2.0 reinforces and stresses our imperative to identify them and reach out to them through social media because we need them to be involved in the conversation, hopefully positively.

To start with today, I wanted to share with you this blog post: Social Marketing: Hybrid Approach to Identifying Targeted Influencers. Dive in as Elliott’s post has lots of tips and links to tools and present it in a very simple way. His Hybrid approach actually refers to a combination of manual operations and free services you can use if you’re on a budget contraint and cannot hire an agency to help you. Enjoy!

source Elliott Lemenager 

Social Media Revolution Video


This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.

The Thin Line Between Liking a Brand and Liking Its Social Marketing


Good article on Emarketer

While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan’s self-expression mean for the kinds of messages marketers should push out? Full Article


– Posted using BlogPress from my iPhone

Web evolution? Web 3.0 and Web 4.0 predictions


I found this perspective on web evolution quite interesting. We know predictions are a dangerous sport, but thinking about this might inspire you.

Facebook Is Not the Whole Game — Other Social Networks for Business


I’ve found this interesting take on different social media tools that are beyond Facebook interesting attempt to help entrepreneurs.

“It may seem that Facebook, LinkedIn and Twitter get all the media love when it comes to social networking, but there is a wealth of sites out there to link business people with other like-minded folks. Most appeal to a niche of users, so you’re sure to find one for your particular need. As with all social-networking sites, the value comes from who else participates on the site and how actively. Most of the sites are free, but many charge for premium services (and many make it annoyingly difficult to find out the cost until you sign up!).”

Full article here
http://www.itbusinessedge.com/slideshows/show.aspx?c=79216&utm_source=itbe&utm_medium=email&utm_campaign=ABG&nr=ABG

– Posted using BlogPress from my iPad

Location:Purdue Ave,Los Angeles,United States

Third generation ERP: user-centric and social


ERP Evolution

Back in the 80’s, ERP software have been created in order to address a key productivity issue in the enterprise. The goal, as it is still the case today, was to reduce transaction costs in automating key business processes from manufacturing through finance and sales organizations.

Transaction Cost

The notion of transaction cost was introduced back in the 30’s by a brilliant British economist by the name of Ronald Coase in his essay The Nature of the Firm in 1937 to explain why the economy is populated by a number of business firms, instead of consisting exclusively of a multitude of independent, self-employed people who contract with one another. It is an even more interesting approach knowing that this research occurred just after the big depression period, to be remembered as we have been going through an impressive downturn just now.

A transaction cost can be defined as a cost incurred in making an economic exchange. For example, most people, when buying or selling a stock, must pay a commission to their broker; that commission is a transaction cost of doing the stock deal.

Or consider the evolution of transacting with your bank. Back a few decades ago, you would have to go to the branch office for any operations like deposit a check, getting cash… This induced for the bank to maintain branch offices and full-time employees managing these interactions. The cost of every transaction with its customers was in the $10 range average. Over time, the banking industry leveraged telephone based interactions, ATMs and of course internet banking to take that transaction cost significantly down, let’s say a few cents. At the same time, customer satisfaction went up as the transaction can take place at any time 24/7, from anywhere and customers are driving the transaction themselves.

ERP Evolution of the 90’s

As the success of ERPs went on and businesses understood the value of automating key business processes with “off-the-shelf” enterprise application software instead of writing one from scratch, their appetite for more automation, more users involved and lower transaction costs, increased.

The advent of the web and its ability to connect totally different IT systems seamlessly over the cloud, with e-mail to start with then web services, offered an opportunity to ERP vendors to expand the ERP scope to other part of the organization such as sales force automation (CRM), supply chain operations (SCM, SRM) and product life cycle management (PLM). It also did pave the way to connect remote users to the ERP via thin clients or ERP client in a browser to be more precise.

This was the second generation ERP, in which a lot of ERP vendors are still in, allowing for users of the extended enterprise (suppliers, resellers, customers…) to participate in key business processes thus lowering even further transaction costs.

3rd Generation ERP

As a result, all of the ERP vendors did a pretty good job to automate all transactional business processes such as order-to-cash, service fulfillment and supply chain execution.

As a matter of fact, employees are now focusing on managing exceptions and pursuing business opportunities which are highly collaborative or information driven activities, devoting minimal time to transactional business processes. This is good for the enterprise and ERPs are thriving on this.

The net result is that the appetite to lower transaction costs is increasing again but this time, to automate more business processes, ERPs must take into account:

Digital natives are to rule the business

Digital Natives or Generation Y, referring to individuals born between the mid 70’s and early 90’s, will outnumber baby boomers in the enterprise in 2010.

96% of them already joined a social network online and they will be the managers of our businesses within the next 10 years. They are all about these new technologies to conduct both their personal life as well as their professional one, which reinforces the need to accommodate them when we think about ERPs and more generally the new generation of enterprise applications.

User centric ERP

As we combine the appetite to lower transaction cost, encompassing collaborative business processes, as well as re-engage with all users of the extended enterprise and accept that individuals are more educated and better equipped at home than in the office when it gets down to information technologies, ERPs need to reinvent itself one more time.

ERPs must be thought from the user out, it must be user-centric and re-engage with all stakeholders in the enterprise or it will become legacy. Modernizing ERPs towards 3rd generation ERPs, as described earlier, is a must to reach new levels of productivity, agility and effectiveness in the extended enterprise.

The recent evolution of our globalized and highly competitive economy, the acceleration of change and the ubiquity of information will allow for no choice but for enterprises to embrace these new trends or disappear.

“Between the dawn of civilization and 2003 there were 5 exabytes of information created, same as in the last 2 days.” — Eric Schmid, Google CEO

Now is a good time to replace legacy business management software, as most companies did that move back 7 to 10 years ago with Y2K, the Euro introduction or US GAAP, IFRS or Sarbane Oxley regulations.

Emerging economies should take advantage of their relative low technology adoption to leap frog this information era revolution and appear as highly competitive businesses. The wired economy we’re living in now is a massive opportunity.

Why Work Could Not Be Social Again ?


I wanted to share this video with you as I like the messages a lot and the way it’s articulated. I’m not in any way related to Jive btw.

Enjoy: