The pandemic has accelerated the digital transformation of businesses, but that's just the beginning. Three revolutions are reshaping the way we do business, and companies that embrace them will be best positioned for success. Revolution #1: The Digital Transformation Digital technology has transformed nearly every aspect of our lives, from the way we shop to … Continue reading The Three Revolutions that Will Define the Future of Business
BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Are you ready for an incredible story of how BestBuy turned around during the 2008 financial crisis and competed against Amazon? Hold on tight, because it's a wild ride. To illustrate how a retail brand can tackle the triple challenges of customer experience, employee engagement, and sustainable transformation, I'm often sharing the story of BestBuy … Continue reading BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
During the recent period, I've been surprised to see that this very mnemotechnic way to remember how to overcome resistance to change in an organization was far from being known by leaders. When I refer to it during my keynotes, I can see a number of attendees capturing it on their mobile. Given the accelerating … Continue reading Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
Happy Sustainable 2023 New Year
I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking
Who are the Buying Circle Persona to consider for a good B2B Value Proposition?
Being regularly intrigued, to say the least, by the look in the eyes of my clients when I ask this simple question "Who are your customers? Who are you selling to?", I thought it'd be helpful to share here some foundational notions for any B2B company reflecting on its value proposition and/or designing a marketing … Continue reading Who are the Buying Circle Persona to consider for a good B2B Value Proposition?