Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Being regularly intrigued, to say the least, by the look in the eyes of my clients when I ask this simple question "Who are your customers? Who are you selling to?", I thought it'd be helpful to share here some foundational notions for any B2B company reflecting on its value proposition and/or designing a marketing … Continue reading Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Did you like digital transformation? You’ll love the sustainability impact revolution!

"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!

Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

I'm often approached to give a hand to clients and friends willing to up their game in storytelling, whether for public speaking opportunities, raising funds, or convincing top execs to agree on a new initiative. But I also get marketers coming to me for messaging and positioning. Once they have a good value proposition — … Continue reading Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

In our first Tango step, Markets change faster than Organizations, we saw how fast we needed to adapt to the triple joint transformations at work: digital, customer experience, and sustainability (ESG). In this context, why would sales & marketing alignment matter? It's about the customer, stupid 😉 I hear a lot that Sales & Marketing … Continue reading Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?