Did you like digital transformation? You’ll love the sustainability impact revolution!

"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!

Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

I'm often approached to give a hand to clients and friends willing to up their game in storytelling, whether for public speaking opportunities, raising funds, or convincing top execs to agree on a new initiative. But I also get marketers coming to me for messaging and positioning. Once they have a good value proposition — … Continue reading Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

In our first Tango step, Markets change faster than Organizations, we saw how fast we needed to adapt to the triple joint transformations at work: digital, customer experience, and sustainability (ESG). In this context, why would sales & marketing alignment matter? It's about the customer, stupid 😉 I hear a lot that Sales & Marketing … Continue reading Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

Sales and marketing teams can often disagree with each other, exist in silos, and miss crucial opportunities for collaboration to maximize how content and messages resonate with buyers. Through synergy and alignment between sales and marketing, companies can create more seamless experiences for their customers, from the 1st interaction throughout the entire customer journey. How-to … Continue reading Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations