The pandemic has accelerated the digital transformation of businesses, but that's just the beginning. Three revolutions are reshaping the way we do business, and companies that embrace them will be best positioned for success. Revolution #1: The Digital Transformation Digital technology has transformed nearly every aspect of our lives, from the way we shop to … Continue reading The Three Revolutions that Will Define the Future of Business
BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Are you ready for an incredible story of how BestBuy turned around during the 2008 financial crisis and competed against Amazon? Hold on tight, because it's a wild ride. To illustrate how a retail brand can tackle the triple challenges of customer experience, employee engagement, and sustainable transformation, I'm often sharing the story of BestBuy … Continue reading BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
During the recent period, I've been surprised to see that this very mnemotechnic way to remember how to overcome resistance to change in an organization was far from being known by leaders. When I refer to it during my keynotes, I can see a number of attendees capturing it on their mobile. Given the accelerating … Continue reading Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
Who are the Buying Circle Persona to consider for a good B2B Value Proposition?
Being regularly intrigued, to say the least, by the look in the eyes of my clients when I ask this simple question "Who are your customers? Who are you selling to?", I thought it'd be helpful to share here some foundational notions for any B2B company reflecting on its value proposition and/or designing a marketing … Continue reading Who are the Buying Circle Persona to consider for a good B2B Value Proposition?
Did you like digital transformation? You’ll love the sustainability impact revolution!
"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!
Emmanuel Obadia & Partners 