As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?
Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore. It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape
Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR … Continue reading Online leads: do you act timely to respond?
Viral Marketing is an integral part of Marketing 2.0. Thus agencies are starting to exploit the lack of integrated tools and strategies for you to have a full viral marketing set of tactics embedded in your campaigns. Here are some of the available ones I noticed:Affinitive - Word of Mouth Marketing, Technology and Strategic Solutions … Continue reading Integrate an end-to-end viral marketing to your Marketing 2.0 plan
Just a quick one to be shared for those of you mostly in B2B marketing, as I do, and wonder how online media investments are evolving more specifically in this environment. Here are some projection from http://www.eMarketer.com in a report they've just released Marketing Online: Trends and Tactics. To be noted that according to this … Continue reading Online spending trends in B2B Marketing