What Salespeople Need to Know About the New B2B Landscape

Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore.  It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape