What makes a good value proposition?

Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?

Do you think you’re connected to your customers? Really? Do you think they agree? Let’s check…

When was the last time you heard in a strategic meeting some defining statement from your execs like: "We are customer-centric", "Every decision in this meeting should be made based on customer insight", "Customer First!", etc.? Feels good? Do you think your customers perceived any value out of it? Did you check? Do you capture … Continue reading Do you think you’re connected to your customers? Really? Do you think they agree? Let’s check…

RevOps at the core of CX and growth? Becoming more Customer centric to break silos is the way to go

I've been experiencing first hand the difficulty B2B companies, from scale ups to established tech vendors I've been given to work with, to adapt to the buyer's journey's radical transformation. As Alastair Woolcock from Gartner reports:, sellers have limited opportunity to influence customer decisions as B2B buyers would spend only 17% of their purchasing journey … Continue reading RevOps at the core of CX and growth? Becoming more Customer centric to break silos is the way to go

Work your value proposition like crazy

Did you really work your value proposition? I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this … Continue reading Work your value proposition like crazy