Category Archives: Marketing

Looking to create an engaging employer brand?…


What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. ​Yazad Dalal explains:

Looking to create an engaging employer brand?…

A good salary is no longer the key criteria for job seekers. They are seeking out brands that not only pay fairly but also have common values and a reputation of putting employees first.

Brand Like A Startup: 11 Steps To Dynamic Branding


Check out some mandatory steps to consider when developing your brand. Do you think you already know all of them? Get ready to be surprised:

Brand Like A Startup: 11 Steps To Dynamic Branding

Good news! The understanding and awareness of the importance of branding is changing among startups. Discover how.

 

Gartner Report: 2017 Critical Capabilities for…


Congrats to Oracle Marketing Cloud for leading in 2017 Gartner’s Magic Quadrant for Digital Marketing Hubs. Here is how they compared:

Gartner Report: 2017 Critical Capabilities for…

The Gartner Critical Capabilities for Digital Marketing Hubs report is for CMOs and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements.


EMEAPAC Champions

Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing


When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C.

It’s always to me the best way to get to things: real life stories about what brands are doing successfully. There are even more learnings in failure by the way but they’re more shy to share these.

Feel free to post yours as a comment to this post.

Have a great day!

Source: Julius | 6 Examples of Brands that Boosted Engagement with Influencer Marketing

What Salespeople Need to Know About the New B2B Landscape


Forget the funnel and the classic AIDA model, what a colleague of mine describes as “disrupt the linearity“, buyer’s journey aren’t linear anymore.  It’s about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It’s no longer an “OR”, but rather an “AND”. 

This HBR article, source below, is not very recent (2015), but reading it again just highlighted how we should completely revisit our joint Sales & Marketing go to market. Key to your success if not done already or at least started, digital and human have never been so much interweaved than today in B2B demand generation. 

Source: What Salespeople Need to Know About the New B2B Landscape

3 Pre-Suasion Strategies for Better #ContentMarketing


Content marketing is of course catching all marketers attention, so I actually found this post interesting as more of this persuasion “science” could improve seriously your impact and your audience engagement.

Feel free to share your experience as a comment to post. Have a great day!
“How can you get more conversions and prompt your audience to take action? Read this post for three pre-suasion tips based on Dr. Robert Cialdini’s new book.”

Source: 3 Pre-Suasion Strategies for Better Content Marketing