Category Archives: Marketing

Work your value proposition like crazy


Happy customer?
Did you really work your value proposition?

I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this simple framework that will help you work on you value proposition hopefully before you introduce a new product or service or a new version of it.

I’d encourage you to go through several interviews with prospects and customers to work on it at the expense of focusing to much on your beliefs, hunches and other top executive’s far too remote from them. Reality check: people are trying to obtain gains and alleviate pains they are in day to day, not necessarily the ones you are discussing in your executive meetings.

This video captures it pretty nicely. Feel free to share your experiences about value proposition and positioning in commenting this post.

Have a great week.

Video

10 Marketing Trends to act on in 2018 – SmarInsights


In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights:

  • Trend 1. Integrating Marketing Activities Into the Customer Lifecycle
  • Trend 2. Integrating personalisation into the user journey / customer experience
  • Trend 3. Integrating machine learning into marketing automation
  • Trend 4. Integrating social messaging apps into communications
  • Trend 5. Integrating video into the customer journey
  • Trend 6. Integrating content marketing into the customer journey using a customer engagement strategy
  • Trend 7. Integrating search marketing into your content marketing activities
  • Trend 8. Integrating marketing technology
  • Trend 9. Integrating different data sources
  • Trend 10. Integrating digital marketing insights sources

Read more here: 10 Marketing Trends to act on in 2018

 

How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes


Taking advantage of the very first days of 2018, let’s anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to.

“New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.”

1. Augmented Reality Integrated Through Social Media
2. Collapse Of The Influencer Market
3. True Understanding Of Customer Journey
4. More Targeted Ads With Specific Purpose
5. Professional Live Video
6. Conversational User Interfaces
7. Video Marketing
8. Personalization Along All Stages Of The Sales Funnel
9. Contextual Targeting Strategies
10. Cost Per Experiment As A Leading Metric
11. Native Advertising
12. Digital Integrated Into Offline Experiences
13. Voice Marketing
14. Predictive Algorithms
15. Different Kind Of Content Marketing

Source: How Digital Marketing Will Change In 2018: 15 Top Trends

Looking to create an engaging employer brand?…


What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. ​Yazad Dalal explains:

Looking to create an engaging employer brand?…

A good salary is no longer the key criteria for job seekers. They are seeking out brands that not only pay fairly but also have common values and a reputation of putting employees first.

Brand Like A Startup: 11 Steps To Dynamic Branding


Check out some mandatory steps to consider when developing your brand. Do you think you already know all of them? Get ready to be surprised:

Brand Like A Startup: 11 Steps To Dynamic Branding

Good news! The understanding and awareness of the importance of branding is changing among startups. Discover how.

 

Gartner Report: 2017 Critical Capabilities for…


Congrats to Oracle Marketing Cloud for leading in 2017 Gartner’s Magic Quadrant for Digital Marketing Hubs. Here is how they compared:

Gartner Report: 2017 Critical Capabilities for…

The Gartner Critical Capabilities for Digital Marketing Hubs report is for CMOs and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements.


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