My Blog

Happy Sustainable 2023 New Year

I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking

Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Being regularly intrigued, to say the least, by the look in the eyes of my clients when I ask this simple question "Who are your customers? Who are you selling to?", I thought it'd be helpful to share here some foundational notions for any B2B company reflecting on its value proposition and/or designing a marketing … Continue reading Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Did you like digital transformation? You’ll love the sustainability impact revolution!

"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!

Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

I'm often approached to give a hand to clients and friends willing to up their game in storytelling, whether for public speaking opportunities, raising funds, or convincing top execs to agree on a new initiative. But I also get marketers coming to me for messaging and positioning. Once they have a good value proposition — … Continue reading Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️