AI does not fix weak go-to-market strategy. It exposes it. Why B2B leaders must rethink GTM clarity, buyer journeys, GEO, trust and proof in the AI era.
From Trap to Transformation: The 6 Pitfalls Holding CMOs Back — and the 5 Roles You Must Now Master
Discover the six traps sabotaging modern marketing teams—and how the new Centaur CMO mindset, powered by AI and the IMPACT transformation Playbook, offers a real path to faster, scalable growth. A preview of Emmanuel Obadia’s VivaTech 2025 session.
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook Are traditional SaaS models holding your business back? As companies face rising costs and rigid software systems, the future belongs to AI-driven automation and cross-platform workflows. Discover how AI agents, coupled with automation platforms like Workato, Make, and Clari, are reshaping business processes, from onboarding to customer support. These solutions offer the flexibility, customization, and intelligence needed to stay competitive in today’s fast-evolving marketplace. Read on to learn why businesses are transitioning from SaaS to smarter, automated solutions powered by OpenAI o1 and GPT-4o.
Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer
Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.
The Three Revolutions that Will Define the Future of Business
The pandemic has accelerated the digital transformation of businesses, but that's just the beginning. Three revolutions are reshaping the way we do business, and companies that embrace them will be best positioned for success. Revolution #1: The Digital Transformation Digital technology has transformed nearly every aspect of our lives, from the way we shop to … Continue reading The Three Revolutions that Will Define the Future of Business
BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Are you ready for an incredible story of how BestBuy turned around during the 2008 financial crisis and competed against Amazon? Hold on tight, because it's a wild ride. To illustrate how a retail brand can tackle the triple challenges of customer experience, employee engagement, and sustainable transformation, I'm often sharing the story of BestBuy … Continue reading BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Did you like digital transformation? You’ll love the sustainability impact revolution!
"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!
Emmanuel Obadia & Partners | Transform & Innovate 