I've been experiencing first hand the difficulty B2B companies, from scale ups to established tech vendors I've been given to work with, to adapt to the buyer's journey's radical transformation. As Alastair Woolcock from Gartner reports:, sellers have limited opportunity to influence customer decisions as B2B buyers would spend only 17% of their purchasing journey … Continue reading RevOps at the core of CX and growth? Becoming more Customer centric to break silos is the way to go
Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scalefor both B2C and B2B, personalization will be the name of the gamepersonalised content, recommendations, offers, and messages should be included … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
What Salespeople Need to Know About the New B2B Landscape
Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore. It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape
Emmanuel Obadia 