I'm often approached to give a hand to clients and friends willing to up their game in storytelling, whether for public speaking opportunities, raising funds, or convincing top execs to agree on a new initiative. But I also get marketers coming to me for messaging and positioning. Once they have a good value proposition — … Continue reading Storytelling for Impact – The Pitch Spin Doctor 🧞♂️
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. Yazad Dalal explains: Looking to create an engaging employer brand?...A good salary is no longer the key criteria for job seekers. They are seeking out brands that … Continue reading Looking to create an engaging employer brand?…
Check out some mandatory steps to consider when developing your brand. Do you think you already know all of them? Get ready to be surprised: Brand Like A Startup: 11 Steps To Dynamic Branding Good news! The understanding and awareness of the importance of branding is changing among startups. Discover how.