The pandemic has accelerated the digital transformation of businesses, but that's just the beginning. Three revolutions are reshaping the way we do business, and companies that embrace them will be best positioned for success. Revolution #1: The Digital Transformation Digital technology has transformed nearly every aspect of our lives, from the way we shop to … Continue reading The Three Revolutions that Will Define the Future of Business
Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
During the recent period, I've been surprised to see that this very mnemotechnic way to remember how to overcome resistance to change in an organization was far from being known by leaders. When I refer to it during my keynotes, I can see a number of attendees capturing it on their mobile. Given the accelerating … Continue reading Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
Happy Sustainable 2023 New Year
I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking
Who are the Buying Circle Persona to consider for a good B2B Value Proposition?
Being regularly intrigued, to say the least, by the look in the eyes of my clients when I ask this simple question "Who are your customers? Who are you selling to?", I thought it'd be helpful to share here some foundational notions for any B2B company reflecting on its value proposition and/or designing a marketing … Continue reading Who are the Buying Circle Persona to consider for a good B2B Value Proposition?
Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Let's continue our Sale & Marketing Tango, after Step 1: Who is changing faster? and Step2: Why does it matter?, I'm convinced you'd like to get some food for thoughts about how to thrive on your journey to success. There's no magical recipe, but rather some key ingredients, tips, and recommendations to lead this change. … Continue reading Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?