Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Being regularly intrigued, to say the least, by the look in the eyes of my clients when I ask this simple question "Who are your customers? Who are you selling to?", I thought it'd be helpful to share here some foundational notions for any B2B company reflecting on its value proposition and/or designing a marketing … Continue reading Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

In our first Tango step, Markets change faster than Organizations, we saw how fast we needed to adapt to the triple joint transformations at work: digital, customer experience, and sustainability (ESG). In this context, why would sales & marketing alignment matter? It's about the customer, stupid 😉 I hear a lot that Sales & Marketing … Continue reading Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

Sales and marketing teams can often disagree with each other, exist in silos, and miss crucial opportunities for collaboration to maximize how content and messages resonate with buyers. Through synergy and alignment between sales and marketing, companies can create more seamless experiences for their customers, from the 1st interaction throughout the entire customer journey. How-to … Continue reading Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

Happy New Year 2020

« Il n'y a rien de tel qu'un rêve pour créer le futur. » “There is nothing like a dream to create the future.”-- Victor Hugo I wish all of you to dream high, dream big, dream loud and to enjoy every single step taking you to your future. Je vous souhaite de réver haut, grand et … Continue reading Happy New Year 2020