01 / THE CHALLENGE
Your Next Growth Move Starts with Better Questions.
Markets shift. AI changes expectations. Customers buy differently. Your teams face more choices, assumptions and competing priorities than ever.
The challenge isn’t a lack of ideas. It’s knowing what to pursue, what to challenge and what to test next.
I help B2B technology leaders turn complex challenges into clearer choices, faster learning and actionable progress.
02 / RECOGNIZE YOUR SITUATION
Does Any of This Sound Familiar?
Growth is slowing
Your positioning, pipeline or go-to-market isn’t delivering as expected.
Too many assumptions
Product, sales and marketing disagree on customer value or priorities.
Change outpaces execution
AI, customer expectations and competing initiatives challenge alignment.
You don’t need more initiatives. You need to know what matters most.
03 / FROM REALITY TO ACTION
Challenge Assumptions. Find the Constraint. Test What Matters.
An approach informed by my IMPACT Transformation Playbook, customer-centric innovation, systems thinking and rapid experimentation.
01 | SEE
Reality
02 | CHOOSE
Priorities
03 | TEST
Assumptions
04 | ACTIVATE
Progress
Think big. Test small. Learn fast. Scale what works.
A simplified view of how we work together, not the official structure of the IMPACT Transformation Playbook.
04 / HOW WE WORK TOGETHER
Different Challenges. One Commitment: Progress.
Strategic Advisory
Make better growth decisions. Sharpen positioning, rethink go-to-market, identify business constraints and test critical assumptions.
Executive Coaching & Mentoring
Lead with greater clarity and confidence. Challenge your thinking, strengthen judgment, navigate complexity and build leadership capability.
Speaking & Executive Education
Change perspectives. Ignite action. Engaging keynotes, executive learning and leadership offsites grounded in real-world experience.
05 / PRACTICE × EDUCATION
From Boardrooms to Classrooms. And Back.
Alongside my advisory and coaching work, I teach at HEC Paris, bringing real-world B2B technology challenges into the classroom.
In the Master’s programme in International Marketing, I introduce my proprietary IMPACT Transformation Playbook, connecting customer-centric thinking, strategic decisions and rapid experimentation.
Teaching sharpens my thinking. Practice challenges it. Both make the other stronger.
06 / CLIENT VOICES
Testimonials
“Emmanuel has recently been very helpful with my team in the context of transformation/customer experience development. His energy, enthusiasm, and expertise have been recognized by all my team members who were really thankful for what he brought. Indeed, he made a very dynamic and engaging presentation and run a workshop where his expertise in terms … Continue reading Sanofi
“Emmanuel mentored me while I was working as VP Marketing at Didomi, a high-growth scale-up offering B2B software solutions, and needed crucial insights to structure our team, operations and processes. His coaching, mentoring, and advice proved to be very important for me as a young marketing leader, and I would recommend to any ambitious professional … Continue reading Didomi
“Emmanuel is a rock star.I always leave our sessions pumped up, like after a great concert. And what he said there still resonates in my mind weeks afterward, like a great song I cannot forget.Like any star, Emmanuel is a super pro. He has an in-depth experience on all corporate core topics, and knowledge of … Continue reading Stellar
“Emmanuel has a real talent as a speaker and knows how to convey messages to a large audience. His keynote with the top 80 managers in France about CSR challenges was highly appreciated, both for his strategic vision and the operational examples; a concrete speech without blah-blah, all with good humor and friendliness. The parallel … Continue reading Kingfisher
Through a transformative partnership with Wallix, we have ignited a strategic pathway towards growth and innovation in the cybersecurity industry. Wallix’s collaboration with Emmanuel Obadia & Partners, particularly through the inspiring keynote and comprehensive OKR workshop, has been pivotal in aligning sales and marketing efforts. The expertise, dedication, and strategic guidance provided by Emmanuel have been invaluable in shaping our success trajectory. The energized team, now embarking on the ABM journey, is confident in achieving objectives and positioning Wallix as an industry leader. This ongoing coaching and mentoring program reinforces our commitment to digital resilience and positions us to conquer new frontiers in cybersecurity
Discover how Sodiaal, a leading French dairy cooperative, embarked on a transformative AI journey with Emmanuel Obadia. Through an intensive one-day seminar, Sodiaal’s executives explored practical AI applications in productivity, marketing, R&D, and sustainability. Learn how bridging AI theory and practice can drive innovation and growth in your organization.
07 / ABOUT EMMANUEL
Experience Provides Perspective. Customer Reality Tests It.
With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry.
Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details
My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”
About EO & Partners
Turning uncertainty into evidence-based decisions and scalable growth.
EO & Partners helps B2B technology leaders challenge assumptions, navigate complexity and translate strategic ambition into actionable progress.
Founded by Emmanuel Obadia, Optimist Senior Advisor, Executive Coach and Public Speaker, the practice combines 30+ years of international technology leadership with customer-centric innovation, systems thinking and rapid experimentation.
Emmanuel’s proprietary IMPACT Transformation Playbook, also taught in his Master’s-level courses at HEC Paris, bridges strategy, customer evidence and action.
Experience provides perspective. Customer reality tests it.
08 / START A CONVERSATION
What’s Your Next Move?
Let’s identify the decision, constraint or opportunity that matters most — and the first meaningful step worth taking.
