During the recent period, I've been surprised to see that this very mnemotechnic way to remember how to overcome resistance to change in an organization was far from being known by leaders. When I refer to it during my keynotes, I can see a number of attendees capturing it on their mobile. Given the accelerating … Continue reading Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example
Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Let's continue our Sale & Marketing Tango, after Step 1: Who is changing faster? and Step2: Why does it matter?, I'm convinced you'd like to get some food for thoughts about how to thrive on your journey to success. There's no magical recipe, but rather some key ingredients, tips, and recommendations to lead this change. … Continue reading Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?
In our first Tango step, Markets change faster than Organizations, we saw how fast we needed to adapt to the triple joint transformations at work: digital, customer experience, and sustainability (ESG). In this context, why would sales & marketing alignment matter? It's about the customer, stupid 😉 I hear a lot that Sales & Marketing … Continue reading Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?
Emmanuel Obadia & Partners 