Let's continue our Sale & Marketing Tango, after Step 1: Who is changing faster? and Step2: Why does it matter?, I'm convinced you'd like to get some food for thoughts about how to thrive on your journey to success. There's no magical recipe, but rather some key ingredients, tips, and recommendations to lead this change. … Continue reading Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?
The world has changed for B2B buyers and the way we think about B2B experiences has shifted. “Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days The top trends we … Continue reading How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?
Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
Emmanuel Obadia & Partners 