I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses.
Here are the topics I covered:
- Personalisation in real time at scale
- for both B2C and B2B, personalization will be the name of the game
- personalised content, recommendations, offers, and messages should be included in all your campaigns and touch points
- Conversational UI including voice devices and chatbots
- The media of conversations is evolving rapidly to include Chatbots (requiring AI support) and considering voice as voice devices will reach 870M by 2022 in the US alone i.e. 3 per individual
- Video Form Factor prevailing especially in Social Stories
- Storytelling is already paramount but video will become the #1 form factor for your audiences to consume it in the most impactful way.
- ABM (Account Based Marketing) at scale involving highly personalised content
- B2B Marketing is on its way to be only about ABM in 3 flavours: 1:1, 1:Few and 1:Many.
- It goes along personalisation, in this case thinking account on top of individuals
- Focusing your efforts in determining first what accounts you want to go after instead of wide market segment will help you achieve better results in Pipe and Revenue creation.
- Oracle Products could help you with this in B2B and B2C – I’ll let you watch the video to have a clue about this one.
Some interesting related articles about marketing trends in 2019:
Thrive Global
Forbes
Digital Doughnut
Feel free to tell us what are the ones you think are the trends impacting marketing in 2019 in the comments of this post.
Emmanuel Obadia & Partners 