Even on holidays, I could not escape the news: Microsoft finally made its mind on how to enter the $125 billion Advertising Market, they acquired aQuantive on May 18th for $6 billion.
Interestingly enough, not only do they acquire one of the most powerful web media buyer but they also acquire web design services through its Avenue A/Razorfish division.
One thing is sure, as I was wondering after Google’s DoubleClick acquisition in “Would you have Google as your middleman”, Microsoft had an answer to the Internet titan move. Sad news for web ad agencies, competition and battleground have changed in your world within a few weeks (see chart). Read this Microsoft Storms Madison Avenue article in AdvertisingAge for more on the earthquake.
But folks, let me enjoy my vacation fully, I’ll be back in June.