Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore. It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape
Amazing new areas of growth, innovation and focus for investment. Definitely #AI and #MachineLearning to watch. Here is a good summary from Forbes: "Tech giants including Baidu and Google spent between $20B to $30B on AI in 2016, with 90% of this spent on R&D and deployment, and 10% on AI acquisitions. Artificial Intelligence (AI) … Continue reading McKinsey’s State Of Machine Learning And #AI, 2017
KPCB Internet Trends 2011 View more presentations from Kleiner Perkins Caufield & Byers As usual, Mary Meeker delivered this presentation during Web 2.0 summit and summarizes important trends in our industry with a lot of meaningful data.Internet Trends Globality – We Aren’t In Kansas Anymore… Mobile – Early Innings Growth, Still… User Interface – Text -> Graphical -> … Continue reading Best Internet Trends Presentation – Web 2.0 Summit
BFM : L'innovation en Europe et le secteur des logiciels09 juillet 2011Actualité : baromètre BVA/Syntec pour 01Business&Technologies. GAEL SLIMAN, Directeur Général adjoint de BVA opinion, BRUNO VANRYB, PDG d'Avanquest Software et président du Collège des « éditeurs de logiciels » du Syntec Numérique, EMMANUEL OBADIA, Senior Vice President Enterprise Products chez Sage. Coup de pouce à une start up … Continue reading Emmanuel Obadia in a podcast (French)
Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR … Continue reading Online leads: do you act timely to respond?