I've been experiencing first hand the difficulty B2B companies, from scale ups to established tech vendors I've been given to work with, to adapt to the buyer's journey's radical transformation. As Alastair Woolcock from Gartner reports:, sellers have limited opportunity to influence customer decisions as B2B buyers would spend only 17% of their purchasing journey … Continue reading RevOps at the core of CX and growth? Becoming more Customer centric to break silos is the way to go
The world has changed for B2B buyers and the way we think about B2B experiences has shifted. “Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days The top trends we … Continue reading How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scalefor both B2C and B2B, personalization will be the name of the gamepersonalised content, recommendations, offers, and messages should be included … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights: Trend 1. Integrating Marketing Activities Into the Customer Lifecycle Trend 2. Integrating personalisation into the user journey / customer experience Trend 3. Integrating machine learning into marketing automation Trend … Continue reading 10 Marketing Trends to act on in 2018 – SmarInsights
Taking advantage of the very first days of 2018, let's anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. "New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside." 1. Augmented Reality … Continue reading How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes