Online leads: do you act timely to respond?

Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR … Continue reading Online leads: do you act timely to respond?

How to measure your brand’s online influence?

Several tools are emerging to help you do this, and Inc. touched on this in an interesting post about it and even providing in their opinion the 11 best web analytics tools. They come back on how Web Analytics 2.0 is defined:The analysis of qualitative and quantitative data from your website and the competitionTo drive a … Continue reading How to measure your brand’s online influence?

Unhappy Customers Can Be Won Back via Social Media

According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this: - 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a response from … Continue reading Unhappy Customers Can Be Won Back via Social Media

Social Marketing: identify influencers for free

source Elliott Lemenager This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is … Continue reading Social Marketing: identify influencers for free

Social media marketing: build a lasting methodology

li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px … Continue reading Social media marketing: build a lasting methodology