A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.
Aberdeen uses 3 key performance criteria to compare:
- 44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations,
- An average 9% reduction Year-over-year cost of market asset creation, as compared to a 6% increase among laggards,
- 15% average decrease in year-over-year time-to-market of content of all types and formats, as compared to an increase among laggards.
To achieve best in class performance, you need to
- Allow all geographies and business units to customize marketing content with proper control
- Centralize asset approval and distribution to expedite time to market and improve content
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Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.
Emmanuel Obadia & Partners 