10 Marketing Trends to act on in 2018 – SmarInsights

In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights: Trend 1. Integrating Marketing Activities Into the Customer Lifecycle Trend 2. Integrating personalisation into the user journey / customer experience Trend 3. Integrating machine learning into marketing automation Trend … Continue reading 10 Marketing Trends to act on in 2018 – SmarInsights

Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing

When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C. It's always to me the best way to get to things: … Continue reading Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing

3 Pre-Suasion Strategies for Better #ContentMarketing

Content marketing is of course catching all marketers attention, so I actually found this post interesting as more of this persuasion "science" could improve seriously your impact and your audience engagement. Feel free to share your experience as a comment to post. Have a great day! "How can you get more conversions and prompt your … Continue reading 3 Pre-Suasion Strategies for Better #ContentMarketing