In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights:
- Trend 1. Integrating Marketing Activities Into the Customer Lifecycle
- Trend 2. Integrating personalisation into the user journey / customer experience
- Trend 3. Integrating machine learning into marketing automation
- Trend 4. Integrating social messaging apps into communications
- Trend 5. Integrating video into the customer journey
- Trend 6. Integrating content marketing into the customer journey using a customer engagement strategy
- Trend 7. Integrating search marketing into your content marketing activities
- Trend 8. Integrating marketing technology
- Trend 9. Integrating different data sources
- Trend 10. Integrating digital marketing insights sources
Read more here: 10 Marketing Trends to act on in 2018
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Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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