Tag Archives: Social Computing

What a pivotal year in our industry! Mobile, Cloud and Social making new leaders


What a pivotal year in our industry! Let’s face it, IT has been attesting more evidences that its tectonic forces at work did let emerge new leaders and previous ones fade.

Combining this to Big Data and associated analytics to get a modern business insight, let’s attest we’re already in a new world. Get ready if you’re not already! CIO, CMO, CDO or CEOs, don’t let your competition harness these revolutions before you get a chance to compete or lead: initiate change now.

Week in review: Big Data’s impact on the world – Enterprise Apps gold rush to the cloud


Big Data is pursuing to bubble up as the topic of choice for the beginning of 2012, even during Davos. Not surprising when one can attest that the cloud computing model is making significant progress all over the planet and even in my home country, France, where skepticism used to be the attitude regarding it. In turn, leveraging the cloud leads to Big Data, in a business context as well, to try to extract from all sorts of data streams meaningful business insights.

Big Data’s Impact in the World
Steve Lohr, in the New York Times, develops some examples in various areas and highlights some interesting numbers.

I won’t come back on Facebook IPO as the entire planet just twitted and blogged about it. But let’s step back 5 years ago and remember how people where viewing Facebook back then. It changed big time, Facebook is no longer a youngster phenomena but a business eye opener. Amazing 180° view of the world for a company supposedly going to be valued more than $100B now. Don’t you think? We’re already in a new world. Social Media is now a reality to most businesses, Marketing cannot ignore it anymore and mobile devices are becoming rapidly the #1 entry point to it. By the way, what is the revenue Facebook is making on mobiles ;-)? (None for now, but stay tuned).

By the way, recently SAP acquired Successfactors for $3.4B, Salesforce.com did the same with Rypple and Oracle with Taleo for $1.9B and RightNow, check this out. The enterprise apps gold rush seems to be on the cloud.

As Larry Ellison said about cloud computing in 2008: “What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?” Not there yet apparently 😉

So are you ready for Big Data, cloud computing, social networks and mobile internet?

Social Media Revolution Video


This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.

The Thin Line Between Liking a Brand and Liking Its Social Marketing


Good article on Emarketer

While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan’s self-expression mean for the kinds of messages marketers should push out? Full Article


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Web evolution? Web 3.0 and Web 4.0 predictions


I found this perspective on web evolution quite interesting. We know predictions are a dangerous sport, but thinking about this might inspire you.

Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic


You know I’m a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:

Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. With a bit of planning, a campaign can harness the strategic value of email, search, social media and other outlets for a single purpose. See how an online luggage retailer created a premium report based on a survey of e-newsletter subscribers and captured 5x more blog traffic.

Their blog traffic increased 518% Y/Y and additionnally the report’s landing page had a 16% lower bounce rate than the site’s average, 29% of report downloads came from referring websites, 22% of downloads were referred by search engines.
The tactics used:
  • Tactic #1. Use search metrics to research potential report topics
  • Tactic #2. Build an online survey
  • Tactic #3. Send survey request to email database
  • Tactic #4. Host report download on a dedicated landing page
  • Tactic #5. Pitch report to media outlets
  • Tactic #6. Use social channels, even if you don’t have them

Feel free to post back your own experiences here, I’d be happy to hear about it.

Facebook Is Not the Whole Game — Other Social Networks for Business


I’ve found this interesting take on different social media tools that are beyond Facebook interesting attempt to help entrepreneurs.

“It may seem that Facebook, LinkedIn and Twitter get all the media love when it comes to social networking, but there is a wealth of sites out there to link business people with other like-minded folks. Most appeal to a niche of users, so you’re sure to find one for your particular need. As with all social-networking sites, the value comes from who else participates on the site and how actively. Most of the sites are free, but many charge for premium services (and many make it annoyingly difficult to find out the cost until you sign up!).”

Full article here
http://www.itbusinessedge.com/slideshows/show.aspx?c=79216&utm_source=itbe&utm_medium=email&utm_campaign=ABG&nr=ABG

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Location:Purdue Ave,Los Angeles,United States