Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic

You know I'm a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:"Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. … Continue reading Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic

Facebook Is Not the Whole Game — Other Social Networks for Business

I've found this interesting take on different social media tools that are beyond Facebook interesting attempt to help entrepreneurs."It may seem that Facebook, LinkedIn and Twitter get all the media love when it comes to social networking, but there is a wealth of sites out there to link business people with other like-minded folks. Most … Continue reading Facebook Is Not the Whole Game — Other Social Networks for Business

Third generation ERP: user-centric and social

ERP Evolution Back in the 80’s, ERP software have been created in order to address a key productivity issue in the enterprise. The goal, as it is still the case today, was to reduce transaction costs in automating key business processes from manufacturing through finance and sales organizations. Transaction Cost The notion of transaction cost … Continue reading Third generation ERP: user-centric and social

Why Work Could Not Be Social Again ?

I wanted to share this video with you as I like the messages a lot and the way it's articulated. I'm not in any way related to Jive btw.Enjoy:

How Social Computing enters the enterprise?

As I've embarked in an interesting journey about creating a social networking set of tools and community site for my company, I tend to look more closely on how others did it and the dos and don't on the topic. Here is an interesting quick summary of the considered two ways social computing are adopted … Continue reading How Social Computing enters the enterprise?