The blogosphere is just expanding like crazy. But you might wonder: what are the numbers? Thanks to Technorati, delivering numbers on a quarterly basis, here are the latest trends released and commented by Dave Sifry in his post The State of the Live Web last week:
- 70 million blogs are currently tracked
- About 120,000 new blogs are created each day, or…1.4 new blogs every second
- 3000-7000 new splogs (fake, or spam blogs) created every day
- Peak of 11,000 splogs per day last December
- 1.5 million posts per day, or…17 posts per second
- Growing from 35 to 75 million blogs took 320 days
- Japanese the #1 blogging language at 37%, English second at 33%, Chinese third at 8%, Italian fourth at 3%, Farsi a newcomer in the top 10 at 1%
- English the most even in postings around-the-clock
One quote gives you a feel for whether blogs are a fad or here to stay:
“Since our last State of the Blogosphere report in October 2006, we’ve seen a slowing in the doubling of the size of the blogosphere. This shouldn’t be surprising, as we’re dealing with the law of large numbers – it takes a lot more growth to double from 35 million blogs to 70 million (which took about 320 days) than when it doubled from 5 million to 10 million blogs (which took about 180 days).” — Dave Sifry
Interesting as well is the popularity of blogs compared with traditional or media websites. During Q3 2006 there were only 12 blogs in the Top 100 most popular sites, in Q4 this is rising to 22. Even more, the audience tends to distinguish less and less blogs from official media sites as NYTimes and considers blogs as news providers. Is this the rise of Press 2.0?
Enjoy and spread the numbers out there. Blogs should be part of your Marketing 2.0 dashboard.
As the blogger platform doesn’t offer by default the ability to create tags cloud, I was looking for a simple way to just insert one from a third party. I like tags cloud a lot, it gives you in an eye blink a feel for what a blog is about.
I’m now using ZoomClouds for several days and it seems to work just fine. Go ahead a create one, it’ll provide some additional metrics about what topics your blog readers take a look at. On top of it, it generates automatically tags for you on top of the labels you have created.
This is what we could call a defining moment. IBM will stumble twice on its results this quarter. First, IBM (IBM) global revenue should be now slightly smaller than the one from HP (HPQ), check Link to HP passes IBM as IT leader. HP’s revenue for its 2006 fiscal is surging to $91.7 billion and IBM is expected to finish his at $90 billion on December 31st. Then Accenture (ACN) took the integration services crown from IBM according to an IDC report, read more about it in Accenture tops IBM as leading systems integrator, NetworkWorld. IDC started tracking systems integrators back in early 90’s and mainly attributes this success to the explosion of SOA related services. Accenture announced back in July that they planned to invest $450 million in SOA services over the next 3 years.
What a change! To give IBM another food for thoughts, Google (GOOG) market capitalization is $140 billion with its 5,700 employees, exactly the same as IBM’s one with its 329,000 employees. Track the stock comparison chart between IBM, HP, Accenture, Google and Dell here. It is not yet reflecting HP successes, but gives already Accenture ahead of IBM. Of course, as we already noticed in Marketing 2.0 in Is your brand relevant on line, some new Marketing 2.0 elements are influencing the stock value. In HP’s case, its recent turmoil at the company’s top could have started a negative buzz about the company’s legendary ethical values. When is HP starting its corporate blog? Come on, fellow marketers at HP, take a chance on Marketing 2.0. Wait, they’ve started several of them. Here they are. But where is Mark Hurd’s? Eric, that is Eric Kintz HP Vice President Global Marketing Strategy & Excellence, as you seem to be a Web 2.0 savvy marketer — read his blog all about marketing — couldn’t you have more influence on your CEO?
Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don’t, that should be a sign that your job is at risk 😉
Most of you are probably already using Technorati trends and Google trends to have a feel for it and be able to create nice slides for your management. Again, if you don’t, check them out right now.
I wanted to highlight this very interesting set of tools coming from Nielsen BuzzMetrics: Trend Search, Featured Trends, Conversation Tracker, BlogPulse Profiles. This is totally dedicated to the blog universe and very easy to customize. The Key People analysis, which has its own RSS feed, clearly shows who’s making the buzz among top U.S. personalities (John Kerry took the front seat on Oct. 31st from rank 25, you must surely know why).
So now that we have some measuring tools ramping up to help us make our point, let’s make Marketing 2.0 a measured integrated marketing approach. A question remains though, how do you translate positive buzz measurement into actual opportunities or revenue increase? I guess I’ll have to work on it quite rapidly.
In the meantime, enjoy your week-end fellow marketers.
I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony’s expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a plane…
Such things are of course scary, but what did scare me as a marketer, was the way Dell initially ignored it from a Marketing 2.0 perspective. They finally posted something very “corporate” about it on July 13, see here. While they were launching a corporate blog Direct2Dell, to supposedly let directly their customers discuss their product experience, Dell demonstrated how not genuine consumer generated content can ruin a reputation and in the end generate more negative buzz than if nothing had been attempted. You’ll see, if you follow the Direct2Dell link, that now this flaming battery episode is all over their corporate blog (we are mid August!).
This could not happen at a worse time for Dell, which reputation and stock is under pressure as highlights eWeek. As Dell Q2 results just have been released, reported by AP as “Dell Posts Disappointing 2Q Amid Probe“, let’s see how this computer giant can overcome this difficult time. To be continued…
Another poor hero of our Marketing 2.0 series is AOL – read here. I’m not chasing bad news, believe me, but AOL just happen to make another giant step in making sure their customers will walk away: their research division revealed a list of about 658,000 users and the Web searches they made. USA Today is asking today :”Could the end be near for America Online?“, and this is only the start of a new negative buzz.
Well fellow marketers, let’s hope there’s a way out of ignoring Marketing 2.0 or Marketing 2.0 beginners mistakes. After all, this is part of our job as well. And don’t take me wrong, I wish Dell and AOL to recover quickly.