Let's continue our Sale & Marketing Tango, after Step 1: Who is changing faster? and Step2: Why does it matter?, I'm convinced you'd like to get some food for thoughts about how to thrive on your journey to success. There's no magical recipe, but rather some key ingredients, tips, and recommendations to lead this change. … Continue reading Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
In our first Tango step, Markets change faster than Organizations, we saw how fast we needed to adapt to the triple joint transformations at work: digital, customer experience, and sustainability (ESG). In this context, why would sales & marketing alignment matter? It's about the customer, stupid 😉 I hear a lot that Sales & Marketing … Continue reading Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?
As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?
I'm a big fan of Simon Sinek, as I guess many of you. I stumbled this morning on this video of his about courage to lead and it reinforced my belief that, just to start, public companies should be publishing their results in the form of a Triple Bottom Line (3BL): People, Planet and Profit. … Continue reading Do you have courage to lead for good? Can you make a decision at a $2B cost to be true to your values? CVS did and their business is better off!
What a pivotal year in our industry! Let's face it, IT has been attesting more evidences that its tectonic forces at work did let emerge new leaders and previous ones fade.Mobile: now at the core of IT, Apple and Samsung getting much of the coverage and dominating the smartphone market - surpassing now regular phones … Continue reading What a pivotal year in our industry! Mobile, Cloud and Social making new leaders