The Thin Line Between Liking a Brand and Liking Its Social Marketing

Good article on Emarketer While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article- Posted using … Continue reading The Thin Line Between Liking a Brand and Liking Its Social Marketing

Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic

You know I'm a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:"Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. … Continue reading Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic

Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%

A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.)."These early … Continue reading Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%

Do you see the elephant?

http://cl1.clipster.ws/sf/flashcount.php?a=lp&cpath=DSG20080070070&cfile=elephant01_00&cid=4&pid=0You know I usually never discuss matters directly relating to the company I work for, but today I need to make an exception.I was fortunate enough to participate to the public launch of Sage ERP X3 in Germany. Kudos to the team! Big milestone in our expansion, well prepared, executed with fun.So here is why … Continue reading Do you see the elephant?

Online surpasses radio ads, user-generated content sites make more than $1.6 billion

It's been a while since we didn't bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don't want to read it all, here is a quick summary:eMarketer is raising its 2007 forecast from $19.5 billion to … Continue reading Online surpasses radio ads, user-generated content sites make more than $1.6 billion