Just a very quick one fellow marketers, I found out this number on AdvertisingAge and could not resist but share it with you. Widgets reached about 21% of the worldwide internet audience in April, ComScore — who started to track widgets usage accross the web — found. About 40% of widget use, or 81 million of those people, came from North America. Slide.com (a cool slide sharing site) had the largest reach, followed by RockYou, Picturetrail and Photobucket, all photo sharing sites.
ComScore defines widgets as shockwave data files embedded into a site’s HTML code.
“The reach that widgets have is going to surprise a lot of people,” said Max Levchin, founder and CEO of Slide. “What advertisers are ultimately interested in is what are people looking at, not what page.”
Widget advertising! So coool.