Just a very quick one fellow marketers, I found out this number on AdvertisingAge and could not resist but share it with you. Widgets reached about 21% of the worldwide internet audience in April, ComScore — who started to track widgets usage accross the web — found. About 40% of widget use, or 81 million of those people, came from North America. Slide.com (a cool slide sharing site) had the largest reach, followed by RockYou, Picturetrail and Photobucket, all photo sharing sites.
ComScore defines widgets as shockwave data files embedded into a site’s HTML code.
“The reach that widgets have is going to surprise a lot of people,” said Max Levchin, founder and CEO of Slide. “What advertisers are ultimately interested in is what are people looking at, not what page.”
Widget advertising! So coool.
Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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