Just a very quick one fellow marketers, I found out this number on AdvertisingAge and could not resist but share it with you. Widgets reached about 21% of the worldwide internet audience in April, ComScore — who started to track widgets usage accross the web — found. About 40% of widget use, or 81 million of those people, came from North America. Slide.com (a cool slide sharing site) had the largest reach, followed by RockYou, Picturetrail and Photobucket, all photo sharing sites.

ComScore defines widgets as shockwave data files embedded into a site’s HTML code.

“The reach that widgets have is going to surprise a lot of people,” said Max Levchin, founder and CEO of Slide. “What advertisers are ultimately interested in is what are people looking at, not what page.”

Widget advertising! So coool.

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Published by Emmanuel Obadia

With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry. Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”

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