As I was looking for some numbers to support my yesterday’s post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn’t read yet, providing interesting metrics to think about:
“800 million cars, 850 million personal computers, 1.3 B fixed land line phones, 1.4 billion credit cards, 1.5 billion TV sets. How many mobile phones in use today? In use today, yes, 2.7 billion. They sold 950 million phones last year and the total worldwide mobile subscriber base grew from 2.1 billion to 2.7 billion. Three times as many mobile phones as automobiles or personal computers. About twice as many mobile phone owners as those of fixed land line phones or credit cards. And almost twice as many mobile phones in use as TV sets.” —
Let’s draw a rapid conclusion here, mobile phones or more widely Mobile devices will have the next big impact on the web as carriers evolve their business model for Internet access to a flat monthly fee as for broadband. The next massive disruption on the net is already happening: Web 2.0 goes mobile. Consumers will voice their opinion, pictures and videos to share visual news taking place close to them directly from their phones!
Tell me fellow marketers, would you ignore this bidirectional medium when you know Marketing 2.0 is already here? What a big bet!