As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?
https://youtu.be/GwQgkperOYA Presentation of the State of the Cloud based on Bessemer Venture Partners annual research In continuation to the Tech Trends, I wanted to share with you what I did also told investment bankers about this market close to my heart. I used an excellent report issued by Bessemer Venture Partners as a source. So … Continue reading The State of the Cloud for investors
https://www.youtube.com/watch?v=S0SVdnMTHn8 I was given to present last week to investment bankers, and wanted to share what I covered about 2021 Tech Trends and the impact of the COVID-19 Pandemic on the business adoption of tech innovations. I based this presentation on McKinsey's publications and research. I eluded to: Cloud (SaaS, PaaS, IaaS, DaaS), Artificial Intelligence … Continue reading 2021 Tech Trends and the Pandemic Impact on the business
I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in … Continue reading Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses