A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.Aberdeen uses 3 key performance criteria to compare:44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations,An average 9% reduction Year-over-year cost of market asset creation, as compared to a … Continue reading How does your marketing compare to best in class?
Why are so many things broken? Seth Godin talks about poor design
Why are so many things broken? In this entertaining talk - one of the favorites of Gel 2006 - gelconference.com/c/gel06.phpSeth Godin gives a tour of things poorly designed, the reasons why they are that way, and how to fix them.Seth Godin at Gel 2006 from Gel Conference on Vimeo.
Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic
You know I'm a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:"Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. … Continue reading Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic
B2B Marketers’ Priorities and Pain Points for 2009
According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on:Dealing with lengthening sales cyclesDoing more with lessWeb 2.0 and social media marketingFocusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn't have been on the list a few month … Continue reading B2B Marketers’ Priorities and Pain Points for 2009
WOMM: Marketing 2.0 lethal weapon
One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia:"it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services." WOMM in my opinion was … Continue reading WOMM: Marketing 2.0 lethal weapon