What makes a good value proposition?

Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?

Innovate and Transform Business Models with a Simple Framework based on Design Thinking

I notice when discussing with my clients and business leaders, a strong interest to use a simple framework in order to create or transform their businesses. Though several business blueprints do already exist, like Lean Startup, and the Business Model Canvas, IDEO has developed one of the best and simplest frameworks for business model innovation I … Continue reading Innovate and Transform Business Models with a Simple Framework based on Design Thinking