WOMM: Marketing 2.0 lethal weapon

One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia:"it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services." WOMM in my opinion was … Continue reading WOMM: Marketing 2.0 lethal weapon

2006 trend: capitalizing on customer insights

It is the right time of the year to take a look back at what we thought were going to be the trends for this ending year. McKinsey is doing it in a number of areas -- read Ten trends to watch in 2006 for all of it -- but one of them caught my … Continue reading 2006 trend: capitalizing on customer insights

Web 2.0 is about collaboration, not technology

Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: "But what does Web 2.0 mean to you?". Let me save you the clueless faces and the typical "you know, web 2.0" reinforced by a … Continue reading Web 2.0 is about collaboration, not technology

Sponsored Links allows Free Software

I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented - Yahoo, eBay, Google, and Microsoft - and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover … Continue reading Sponsored Links allows Free Software

Marketing 2.0 manifesto early draft?

I was thinking of starting a Marketing 2.0 manifesto many times, with your help and feedback of course, but I guess this will take some time. As I was reading Guy Kawasaki's blog I found out a pretty good start, at least for small businesses, inspired by Ilana DeBare of the San Francisco Chronicle with … Continue reading Marketing 2.0 manifesto early draft?