When did you last buy a CD? I didn't buy one for a pretty long time and the last one I bought was from an artist I like nearly every single piece of work he creates, Pat Metheny. Is then the music business going away for a free show? Of course not, because one buys … Continue reading Music, Video and Software business models paradigm shift underway
Blogging future: leverage the long tail opportunity
I've been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple's PR, he's also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude.I … Continue reading Blogging future: leverage the long tail opportunity
"iPod ready": a new marketing gimmick
I went to Apple Expo on Friday. I missed the Mac ecosystem for long and it was refreshing to feel this relaxed vibe again. One could smell creativity, innovation and fun everywhere. I was impressed with the amount of business generated around iPod, up to the car manufacturer clearly using this European event to promote … Continue reading "iPod ready": a new marketing gimmick
Advertising 2.0 bridging the digital divide?
As you're reading this blog, you're probably a "Heavy Internet User" (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country's population. Don't start calling your mom telling her you're part of a … Continue reading Advertising 2.0 bridging the digital divide?
Emmanuel Obadia & Partners 