Interesting research by American Express OPEN highlighted by
emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:
“While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010” — eMarketer
Facebook seems to lead their with 27% using it, LinkedIn 9%, Twitter 8% and Blogging 5% are far behind. But resistance is still very present for SMBs, more than three in five reported not using social media at all, and the biggest reason they gave was that it did not apply to their industry.
We’ll get there.
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Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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