When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C.
It’s always to me the best way to get to things: real life stories about what brands are doing successfully. There are even more learnings in failure by the way but they’re more shy to share these.
Feel free to post yours as a comment to this post.
Have a great day!
Source: Julius | 6 Examples of Brands that Boosted Engagement with Influencer Marketing
Like this:
Like Loading...
Related
Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
View all posts by Emmanuel Obadia
Emmanuel Obadia & Partners 