What business are we in: Software or advertising? Google latest news


I just couldn’t help but coming back on Google (GOOG) latest news, accelerating innovation and dominance — read Google expands office software for more on businessweek.com — attacking both Yahoo and Microsoft at the same time :

“Google announced Friday it would pay $3.1 billion to acquire ad-management technology company DoubleClick Inc….Google announced the acquisition Tuesday of Tonic Systems Inc., a startup based in San Francisco and Melbourne, Australia. The company specializes in collaborative presentation software and is expected to contribute to future versions to Google’s productivity suite.” — businessweek.com

This InformationWeek Google’s Deal For DoubleClick Could Be The End Of Yahoo article emphasizes the advertising acquisition even more, and finally here is what reported on earthtimes.org about the Google Clear Channel deal:

“Google Inc. and broadcaster Clear Channel Communications Inc. have signed a multi-year advertising sales agreement under which Google will start selling its advertising on radio stations, thereby making its entry into what is described as offline media — radio, TV and even print publications.”

If you didn’t realize that Google is clearly moving on two fronts at the same time, SaaS dominance together with entering end-to-end advertising via the on-line door, you’ve just been living on an island without any kind of media access since January! No later than today, MediaDailyNews reports about how the ad industry major players are reacting about it: Google Looms Over Ad Research Summit, Seen More As Friend Than Enemy.

What business are we in folks? Software or advertising … it may be both.

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