Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,
What makes a good value proposition?
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
Innovate and Transform Business Models with a Simple Framework based on Design Thinking
I notice when discussing with my clients and business leaders, a strong interest to use a simple framework in order to create or transform their businesses. Though several business blueprints do already exist, like Lean Startup, and the Business Model Canvas, IDEO has developed one of the best and simplest frameworks for business model innovation I … Continue reading Innovate and Transform Business Models with a Simple Framework based on Design Thinking
How to optimize your SaaS business and make it shine for investors?
As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?
People, Planet and Prosperity for 2022
Looking back...Transformational - 2021 revealed my passion for people, innovation, technology and sustainable development as a purpose to better serve society. While leaving Oracle, this past year led me to help some entrepreneurs along with business leaders and their teams to unlock their true potential. Thanks to Design Thinking and newly acquired coaching skills, I was … Continue reading People, Planet and Prosperity for 2022
2021 Tech Trends and the Pandemic Impact on the business
https://www.youtube.com/watch?v=S0SVdnMTHn8 I was given to present last week to investment bankers, and wanted to share what I covered about 2021 Tech Trends and the impact of the COVID-19 Pandemic on the business adoption of tech innovations. I based this presentation on McKinsey's publications and research. I eluded to: Cloud (SaaS, PaaS, IaaS, DaaS), Artificial Intelligence … Continue reading 2021 Tech Trends and the Pandemic Impact on the business
Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in … Continue reading Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
Emmanuel Obadia & Partners | Transform & Innovate 