Who are the Buying Circle Persona to consider for a good B2B Value Proposition?
"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!
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Sales & Marketing Alignment: How can you thrive on your journey to the promised land? Joint Strategy, OKRs, SLA and Customer 360
Sales & Marketing Alignment: Why does it matter? Customer Centricity, Job-To-Be-Done, Growth, Content and Messaging, OKRs
Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
Emmanuel Obadia & Partners | Transform & Innovate 