Did you really work your value proposition? I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this … Continue reading Work your value proposition like crazy
Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
10 Marketing Trends to act on in 2018 – SmarInsights
In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights: Trend 1. Integrating Marketing Activities Into the Customer Lifecycle Trend 2. Integrating personalisation into the user journey / customer experience Trend 3. Integrating machine learning into marketing automation Trend … Continue reading 10 Marketing Trends to act on in 2018 – SmarInsights
How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes
Taking advantage of the very first days of 2018, let's anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. "New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside." 1. Augmented Reality … Continue reading How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes
Looking to create an engaging employer brand?…
What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. Yazad Dalal explains: Looking to create an engaging employer brand?...A good salary is no longer the key criteria for job seekers. They are seeking out brands that … Continue reading Looking to create an engaging employer brand?…
Brand Like A Startup: 11 Steps To Dynamic Branding
Check out some mandatory steps to consider when developing your brand. Do you think you already know all of them? Get ready to be surprised: Brand Like A Startup: 11 Steps To Dynamic Branding Good news! The understanding and awareness of the importance of branding is changing among startups. Discover how.
Gartner Report: 2017 Critical Capabilities for…
Congrats to Oracle Marketing Cloud for leading in 2017 Gartner's Magic Quadrant for Digital Marketing Hubs. Here is how they compared:Gartner Report: 2017 Critical Capabilities for...The Gartner Critical Capabilities for Digital Marketing Hubs report is for CMOs and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements.EMEAPAC … Continue reading Gartner Report: 2017 Critical Capabilities for…
Emmanuel Obadia & Partners | Transform & Innovate 