Marketing – Page 5 – Emmanuel Obadia & Partners

How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?

The world has changed for B2B buyers and the way we think about B2B experiences has shifted. “Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days The top trends we … Continue reading How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?

March 9, 2019March 9, 2019 Emmanuel Obadia Marketing, Strategy, Leadership & Management

Work your value proposition like crazy

Did you really work your value proposition? I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this … Continue reading Work your value proposition like crazy

February 25, 2019September 2, 2022 Emmanuel Obadia Account Based Marketing, AI, Customer Experience (CX), Demand Generation, Digital Marketing, Marketing, Oracle

Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses

https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses

January 4, 2018January 4, 2018 Emmanuel Obadia Digital Marketing

10 Marketing Trends to act on in 2018 – SmarInsights

In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights: Trend 1. Integrating Marketing Activities Into the Customer Lifecycle Trend 2. Integrating personalisation into the user journey / customer experience Trend 3. Integrating machine learning into marketing automation Trend … Continue reading 10 Marketing Trends to act on in 2018 – SmarInsights

January 2, 2018January 2, 2018 Emmanuel Obadia Digital Marketing, Marketing, Our Blog

How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes

Taking advantage of the very first days of 2018, let's anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. "New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside." 1. Augmented Reality … Continue reading How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes

September 19, 2017September 19, 2017 Emmanuel Obadia Branding, Oracle

Looking to create an engaging employer brand?…

What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. Yazad Dalal explains: Looking to create an engaging employer brand?...A good salary is no longer the key criteria for job seekers. They are seeking out brands that … Continue reading Looking to create an engaging employer brand?…

September 12, 2017September 16, 2017 Emmanuel Obadia Branding

Brand Like A Startup: 11 Steps To Dynamic Branding

Check out some mandatory steps to consider when developing your brand. Do you think you already know all of them? Get ready to be surprised: Brand Like A Startup: 11 Steps To Dynamic Branding Good news! The understanding and awareness of the importance of branding is changing among startups. Discover how.