Did you really work your value proposition? I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this … Continue reading Work your value proposition like crazy
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Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
CX Network | Introducing Oracle’s VP of EMEA Marketing
I've been interviewed by CX Networks recently as a new member of their Network’s Advisory Board. It's all about hyper-personalised marketing, AI, chatbots and conversational UI like Voice Devices and other cutting edge marketing concepts in today’s customer experience economy. Curious to your approach about taking customer experience to the next level and comments on my … Continue reading CX Network | Introducing Oracle’s VP of EMEA Marketing
Economists worry we aren’t prepared for the…
Do we spend too much time focusing on how AI will destroy some jobs and not on how to fix this? According to this research, we actually do. Discover more insights here:Economists worry we aren’t prepared for the...So a robot takes your job — what next?EMEAPAC Champions
Let’s take it on today: IoT, AI, And Blockchain. Time To Reimagine The Art Of The Possible? — Forbes
Taken together, the transformative effects of IoT, AI, and blockchain become multiplicative. Lots are written about it and it becomes difficult to figure what's coming up next. Our minds must stretch when we envision the impact of these three technologies taken together. It's hard for us to wrap our heads around this new art of … Continue reading Let’s take it on today: IoT, AI, And Blockchain. Time To Reimagine The Art Of The Possible? — Forbes
10 Marketing Trends to act on in 2018 – SmarInsights
In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights: Trend 1. Integrating Marketing Activities Into the Customer Lifecycle Trend 2. Integrating personalisation into the user journey / customer experience Trend 3. Integrating machine learning into marketing automation Trend … Continue reading 10 Marketing Trends to act on in 2018 – SmarInsights
How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes
Taking advantage of the very first days of 2018, let's anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. "New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside." 1. Augmented Reality … Continue reading How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes
Emmanuel Obadia & Partners | Transform & Innovate 