The world has changed for B2B buyers and the way we think about B2B experiences has shifted. “Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days The top trends we … Continue reading How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?
Work your value proposition like crazy
Did you really work your value proposition? I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this … Continue reading Work your value proposition like crazy
Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
Let’s take it on today: IoT, AI, And Blockchain. Time To Reimagine The Art Of The Possible? — Forbes
Taken together, the transformative effects of IoT, AI, and blockchain become multiplicative. Lots are written about it and it becomes difficult to figure what's coming up next. Our minds must stretch when we envision the impact of these three technologies taken together. It's hard for us to wrap our heads around this new art of … Continue reading Let’s take it on today: IoT, AI, And Blockchain. Time To Reimagine The Art Of The Possible? — Forbes
The Three Biggest Misconceptions About A Digital Transformation — McKinsey
Interesting article just issued from McKinsey on Forbes These three big misconceptions could derail digital transformation unless you are ready to address them quickly. The Three Biggest Misconceptions About A... “We can take incremental steps to learn as we go”. This is one of the most common misconceptions that regularly undermine and even derail digital … Continue reading The Three Biggest Misconceptions About A Digital Transformation — McKinsey
Emmanuel Obadia & Partners | Transform & Innovate 