Split diagram contrasting Heroic Selling and Revenue Fragility on the left with a broken funnel, versus Revenue Architecture and Revenue Engine on the right showing the AARRR growth loop with Acquisition, Activation, Retention, Revenue and Referral stages.
Emmanuel Obadia Demand Generation, Go-To-Market, Marketing, Our Blog, Strategy, Leadership & Management

Most Companies Don’t Have a Sales Problem. They Have Revenue Fragility.

Most companies don't have a sales problem. They have a revenue fragility problem. When growth depends on a few key people, heroic effort, or untested assumptions, the system is one resignation away from collapse. This article explains how to move from commercial craftsmanship to Revenue Architecture — a designed, scalable, predictable engine.

Emmanuel Obadia Marketing, Our Blog, Product Growth, Product Management and CPO, SaaS, SaaS Business

Unlocking SaaS Potential: Harnessing Jobs to Be Done and Strategic Pricing for Maximum Impact

The Jobs-to-be-Done (JTBD) framework and strategic pricing are vital for SaaS companies to develop targeted solutions, resonant messaging, and compelling value propositions. By understanding core customer needs, companies can align product features and pricing models, creating meaningful connections and driving sustainable growth. Pricing strategies including value-based pricing, tiered pricing, freemium models, outcome-driven pricing, and dynamic pricing can maximize revenue potential and customer satisfaction. Successful implementation of these strategies is exemplified by companies like Slack and HubSpot.