Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?
Why Isolated B2B Campaigns Are Obsolete: The Need for Integrated, Customer-Centric Marketing
In the fast-evolving world of B2B marketing, isolated campaigns have become a relic of the past. Buyers today demand seamless, personalized interactions across their journey—expectations that one-off marketing efforts simply can't meet. In this post, I explore why the future of B2B marketing hinges on integrated, customer-centric approaches. We'll discuss the failures of isolated campaigns, the necessity of always-on engagement, and the power of end-to-end strategies that genuinely nurture relationships from awareness to advocacy. Drawing from my experience leading successful campaigns at Oracle, this piece demonstrates how integrated campaigns not only improve metrics but also build meaningful, long-term connections. Dive in to understand why customer-centric marketing is the game changer your strategy needs.
Less is More: How Top CMOs are Rewriting the Rules of Marketing in 2024 with AI
Discover how top CMOs are navigating budget constraints in 2024 by leveraging AI and strategic resource allocation. Learn about the latest trends, challenges, and innovative approaches that are reshaping the marketing landscape in this era of less.
Managing Customer Experience: the next big thing?
I am a big believer in management guru Peter Drucker saying "What gets measured gets managed". When it gets down to tracking a company's success, too many businesses tend to rely on market share, profitability, EPS growth or repeat purchases only. Don't take me wrong, you still need to track these down, but as one brilliant Berkeley … Continue reading Managing Customer Experience: the next big thing?
Online leads: do you act timely to respond?
Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR … Continue reading Online leads: do you act timely to respond?
How to measure your brand’s online influence?
Several tools are emerging to help you do this, and Inc. touched on this in an interesting post about it and even providing in their opinion the 11 best web analytics tools. They come back on how Web Analytics 2.0 is defined:The analysis of qualitative and quantitative data from your website and the competitionTo drive a … Continue reading How to measure your brand’s online influence?
2010: Resurgence for Digital Media in the Wake of the Recession
I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers … Continue reading 2010: Resurgence for Digital Media in the Wake of the Recession
Emmanuel Obadia & Partners | Transform & Innovate 