Discover the six traps sabotaging modern marketing teams—and how the new Centaur CMO mindset, powered by AI and the IMPACT transformation Playbook, offers a real path to faster, scalable growth. A preview of Emmanuel Obadia’s VivaTech 2025 session.
From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You
From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarity. Learn how the combination of vision, strategy, and AI-powered insights can guide your organization towards success.
The AI B2B Sales & Marketing Transformation Imperative: Closing the Gap Between Innovation and Adoption
AI is revolutionizing B2B sales and marketing, but the gap between innovation and adoption remains a major challenge. This blog explores how leaders can bridge this divide, leverage AI to enhance—not replace—human potential, and implement strategic workforce transformation. Discover insights from Numeum Camp 2025, real-world case studies, and actionable strategies to drive AI adoption successfully.
Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success
Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook Are traditional SaaS models holding your business back? As companies face rising costs and rigid software systems, the future belongs to AI-driven automation and cross-platform workflows. Discover how AI agents, coupled with automation platforms like Workato, Make, and Clari, are reshaping business processes, from onboarding to customer support. These solutions offer the flexibility, customization, and intelligence needed to stay competitive in today’s fast-evolving marketplace. Read on to learn why businesses are transitioning from SaaS to smarter, automated solutions powered by OpenAI o1 and GPT-4o.
Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
In the intricate tapestry of the business landscape, setting objectives that are both visionary and actionable is paramount. Enter OKRs - Objectives and Key Results - the framework that’s revolutionizing goal-setting from Silicon Valley startups to established multinational corporations, as I illustrated with the Google Chrome example here. But as many businesses have discovered, crafting … Continue reading Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
Emmanuel Obadia & Partners | Transform & Innovate 